By Jeri Denniston, Chief Marketing Strategist, Denner Group International April 2014 Takeaways: innovation comes from many sources. Analyzing consumer trends and even trends in other industries can stimulate new ideas and hone creative thinking skills. Innovative thinking comes from many sources – following trends and using some creative questioning to analyze them is one…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 19, 2014 Takeaways: Social media is different from social networking. Social media are the tools you use to communicate online. Social networking is the content you share to inform and communicate with your target audience. What is Social media? How is it different from social…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 19, 2014 Takeaways: Mindfulness is a method for being aware of the constant chatter in your brain so you can begin to turn off the negative thinking and substitute more positive thoughts. An excellent article in the Wall Street Journal called Conquering Fear that discusses…
Jeri Denniston, Denner Group International January 29, 2014 Takeaways: Google Glass eyeglass frames trending towards fashion statement, making wearing glasses a popular trend for personal expression. Wearable connectivity is the future. Google’s latest innovation, Google Glass, may have unintended consequences. I foresee mainstream people adopting glasses as a fashion statement and for personal expression, not…
By Jeri Denniston, Denner Group International January 28, 2014 Takeaways: How WD-40 created a tribal culture that focuses on SMART goals, living the company values, and sharing knowledge and expertise. Book Review Helping People Win at Work by GaRry Ridge and Ken Blanchard, 2009 Polvera Publishing and Garry Ridge This book is a partnership between…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Idea killers are people who can dampen or destroy the enthusiasm in a brainstorming session. How you deal with them is critical to turning an unproductive session into a productive one, despite these participants. We’ve all experienced it. You’re in a meeting with your colleagues…
By Eric A Denniston, Managing Director, Denner Group International November 2013 Takeaways: An overview of managing change. What small organizations can do to leverage related skills. Three tips for applying some best practices for any size organization.\ How has your business changed recently, or how do you expect it to change in the near future?…
By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Social networking is most popular among adult internet users. Those who use social networks are most likely to shop online. Facebook users have a high trust level. Social ties are stronger among social networking users than those who don’t use social networks. A May 2013…
By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Happiness comes from knowing yourself, creating balance in your life, and being true to who you are. Avoiding negative thinking, trying to be positive all the time, and constantly pursuing ambitious goals at the expense of everything and everyone else can cause stress. An article…
