Writing A Business Plan – Part 3
Think of your strategies and actions as the tasks you need to achieve by a certain date to complete an objective. These connect the dots between where you are today and the future goals you want to achieve.
Writing Your Business Plan: Part 2
Once you have created your Vision and Mission statements, it’s time to set your future objectives. These are the goals or targets you want to reach at some future date, usually in 3-5 years. For a small business, you may create goals/objectives with shorter time horizons, say 6 months, 12 months, and 24 months.
Writing a Business Plan: Part 1
Do you find crafting a vision statement for your small business or department a challenging exercise? Many clients I work with find this one of the most difficult aspects of writing a business plan. Part of the reason is that it addresses the concept of WHY. Why we are in business and Why our clients or customers choose us rather than our competitors.
Is Black Friday Obsolete? Why You Need a Holiday Campaign Ready by October
We all know that Black Friday (the day after Thanksgiving) is the hottest shopping day of the year. But did you know that more than half of shoppers do their holiday shopping in October or earlier? If you wait until November to launch your holiday campaign, you may miss a large majority of shoppers.
Maximize Your Potential: Build a Sustainable Growth Blueprint
As a small business owner, you may be so caught up in the day-to-day operations of your company that you haven’t had the time or the inclination to create a formal business plan for growth. A business plan is your personalized growth blueprint.
While it’s understandable that you’re focused on keeping your business afloat and managing the daily challenges, having a solid plan for growth is essential for the long-term success of your business.
Overcoming Planning Mistakes
By Eric A Denniston, Managing Director, Denner Group International, Inc. Takeaways: Overcoming planning mistakes requires some strategic thinking up front to ensure all the possible outcomes and issues have been addressed. A few years ago, I had the opportunity to address a group of folks who were undergoing some community-wide leadership training. I was asked…
Set goals. Take action. Track results
Hi there! I’m looking forward to showing you how to use this marketing planning workbook during the webinar tomorrow, Wednesday, Oct 23, at 10 AM AZ time. I encourage you to invest the 1 to 1.5 hours in your time to attend. I know you’re busy running your business. Is it possible you keep doing…
Millennials Will Change the World
Oh to be young again! When I watch Ted Talk videos by Millennials who are smart, confident and know what direction they want to take with their lives, I wish I were 30 years younger to share in that future. WOW! I mean, really, WOW! These young people like Stacey Ferreira have it together. They…
Strategies and tactics in Tour de France
The strategies and tactics of each team change continuously during this 21-day race. The Tour de France, which started earlier this year on June 30th, is the world’s most grueling bike race. It crosses France, dips into the Pyrenees and then the Alps, before finishing on the Champs-Élysées in Paris. Except this year it finishes in Nice because Paris is hosting the summer Olympics.
Email Marketing Tips to Manage Your Emails
To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…
Online Marketing: It’s Like Going Down a Rabbit Hole
If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want.
Cutting Jobs Creates Leadership Vacuum
Cutting jobs can create a leadership vacuum and reduce morale. Consider creative cost-cutting instead.