Do you find crafting a vision statement for your small business or department a challenging exercise? Many clients I work with find this one of the most difficult aspects of writing a business plan. Part of the reason is that it addresses the concept of WHY. Why we are in business and Why our clients or customers choose us rather than our competitors.
We all know that Black Friday (the day after Thanksgiving) is the hottest shopping day of the year. But did you know that more than half of shoppers do their holiday shopping in October or earlier? If you wait until November to launch your holiday campaign, you may miss a large majority of shoppers.
As a small business owner, you may be so caught up in the day-to-day operations of your company that you haven’t had the time or the inclination to create a formal business plan for growth. A business plan is your personalized growth blueprint.
While it’s understandable that you’re focused on keeping your business afloat and managing the daily challenges, having a solid plan for growth is essential for the long-term success of your business.
By Eric A Denniston, Managing Director, Denner Group International, Inc. Takeaways: Overcoming planning mistakes requires some strategic thinking up front to ensure all the possible outcomes and issues have been addressed. A few years ago, I had the opportunity to address a group of folks who were undergoing some community-wide leadership training. I was asked…
Oh to be young again! When I watch Ted Talk videos by Millennials who are smart, confident and know what direction they want to take with their lives, I wish I were 30 years younger to share in that future. WOW! I mean, really, WOW! These young people like Stacey Ferreira have it together. They…
The strategies and tactics of each team change continuously during this 21-day race. The Tour de France, which started earlier this year on June 30th, is the world’s most grueling bike race. It crosses France, dips into the Pyrenees and then the Alps, before finishing on the Champs-Élysées in Paris. Except this year it finishes in Nice because Paris is hosting the summer Olympics.
To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…
If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want.
Cutting jobs can create a leadership vacuum and reduce morale. Consider creative cost-cutting instead.
Every project you take on, regardless of size or scope, creates a change in the status quo. That kicks off several stages of change that result in a series of predictable emotions and behaviors.
Email marketing is still important according to blog articles I’ve read by sources such as porchgroupmedia.com, mailmunch.com, and Hubspot.com. Today, AI is integrated into almost every platform, changing how we create and share content across multiple platforms. Multi-channel marketing as it’s called, is an important trend in today’s marketing strategy. That means sharing content you…
