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Online Marketing: Like Going Down a Rabbit Hole

If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want. That’s great. But there’s one drawback….it’s all piece meal. You learn about landing…

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Agile Decision Making Framework is Flexible

The answer is Yes, you can! The question is, can you use the Agile Decision Making Framework for anything besides strategic planning? The beauty of the Agile Decision Making Framework is that it can be applied to any type of project – even marketing and social media planning. The framework helps you focus your thinking…

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Engaging Volunteers Through Social Media

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Engaging volunteers through social media offers many opportunities to motivate and inspire volunteers to support your organization. Focus on their interests and skill sets to design activities that will engage them more. Last year I wrote a short article about Ten Ways to Engage Staff…

Social Media Apps Make Sharing Easy
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Social Media Apps Make Sharing Easy

Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Many social media apps exist to make content sharing easy.  Choose the right ones for you to stay connected with your audience and enhance customer engagement with your brand. Are you using any of the smart phone apps to post while on the go? There probably…

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5 Social Media Trends Affecting Business in 2015

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Social media is evolving rapidly. Organic Facebook posts are disappearing in order to reach wider target audiences. New tools are being developed to give marketers better insight and tracking of their social networking interactions. Social everything is the new normal – from ecommerce, to payment…

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Social Media Has Changed How Leaders Lead and Act

In their new book, A World Gone Social, Ted Coiné and Mark Babbit share real-world stories and examples of how companies are embracing social media as a platform for building customer relationships and engaging staff. Not just small companies, but Fortune 500 companies. (Coiné is one of the World Strategy Week panelists.) During an Interview…

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Social Media a Productivity Killer

By Jeri Denniston, Chief Marketing Strategist, Denner Group International A friend shared a link to a survey about workplace productivity killers, posted on The Employer Handbook, published by Eric B. Meyer, Esquire. The survey pointed out that web surfing and social media were considered two of the top culprits after cell phones and texting and…

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Social Media vs. Social Networking

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   March 19, 2014 Takeaways: Social media is different from social networking. Social media are the tools you use to communicate online. Social networking is the content you share to inform and communicate with your target audience. What is Social media? How is it different from social…