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Online Marketing: It’s Like Going Down a Rabbit Hole

If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want.

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Is Black Friday Obsolete? Why You Need a Holiday Campaign Ready by October

We all know that Black Friday (the day after Thanksgiving) is the hottest shopping day of the year. But did you know that more than half of shoppers do their holiday shopping in October or earlier? If you wait until November to launch your holiday campaign, you may miss a large majority of shoppers.

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Email Marketing Tips to Manage Your Emails

To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…

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Agile Decision Making Framework is Flexible

The answer is Yes, you can! The question is, can you use the Agile Decision Making Framework for anything besides strategic planning? The beauty of the Agile Decision Making Framework is that it can be applied to any type of project – even marketing and social media planning. The framework helps you focus your thinking…

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Why Should You Blog?

We all are pressed for time. After all, we have our businesses and consulting practices to run and clients to support. So where do you find time to write a blog? And why should you blog anyway? One reason is to stay top of mind with prospects and customers. Blogs are one of the most…

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Story-Telling Made Simple

By Jeri Denniston, Chief Marketing Strategist We know story-telling is a powerful way to spread your message. Making stories memorable and compelling is the key. Have you ever sat at your computer looking at a blank Word document and asked yourself, “What now? Where do I start?” You have a message to share, but you…

The Importance of Branding

Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Consistent branding is important so your target audience recognizes you across all promotional platforms. Centralized control of the brand becomes more important as organizations grow in size. I tell this story frequently when teaching students about the importance of Branding consistency across all marketing and social…

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Empathic Pricing Helps Consumers Cope

By Jeri Denniston, Chief Marketing Strategist, Denner Group International  March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…

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Social Networking High Among Internet Users

By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Social networking is most popular among adult internet users. Those who use social networks are most likely to shop online. Facebook users have a high trust level. Social ties are stronger among social networking users than those who don’t use social networks. A May 2013…

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Measuring influence is a challenging affair

By Jeri Denniston, Chief Marketing Strategist, Denner Group International    July 8, 2013 Takeaways: Measuring influence is not as easy as it seems. It’s possible to game the system by being more active, but this doesn’t mean you have an influential voice. Audience engagement is a better measure, but that has its own set of challenges….