By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 11-8-2012 Takeaways: Think of fun, creative ways to engage your staff. Turn your strategic management system into a game everyone wants to play. It’s critical that the boss both communicate AND model the behavior he/she expects of everyone else. In August, I related a story…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 8-24-2012 Takeaways: Michael Gerber relates an example about customer service and strategic management – focused on pleasing the customer. Ask questions and listen to the customer. Then take action to serve the customer and anticipate his/her needs. I’ve been re-reading The E-Myth by Michael…
