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Vocational Training Teaches Entrepreneurship

If Congressional Bill H.R. 610 is about dismantling the public school system, vocational training is an answer to ensure all youth get an equal education. It may not be focused on reading, writing and ‘rithmatic exclusively, but this movement is teaching youths real world skills to build a future for themselves. Across the U.S., a growing…

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Top Chef Yields Innovative Ideas

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Innovative ideas come from unrelated areas. Chefs stretch their creative thinking to invent unusual and flavorful dishes. Consumer Trend Canvas stimulates innovative solutions. As I watched a recent TV episode of Top Chef, I thought about how two chefs in particular stretched themselves pairing unusual…

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Top 10 Technology Trends for 2015

At their Orlando, FL IT/Expo last October, Gartner analysts identified the top 10 technology trends for 2015. Since the 2015 year is half over, let’s see if some of these trends are coming to pass. Computing everywhere. Gartner predicts there will be a greater emphasis on serving mobile consumers. Yup! In April Google released an…

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Is a Google self-driving car in your future?

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Is your next car one that drives itself? It could be. We’re already seeing cars that park themselves. That’s a cool feature. No more backing and filling trying to squeeze into a tight spot. The car does all the work for you. This makes me think…

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Innovation Comes from Collective Creativity

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Innovation is about unleashing the creativity at the bottom to encourage truly innovative ideas and solutions. Rethink leadership roles as those of connectors, social architects and aggregators of ideas. Act your way to the future rather than plan. Linda Hill, Management Professor at Harvard Business…

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Consumers Rewarded for Not Using Phones

By Jeri Denniston, Chief Marketing Strategist, Denner Group International We all know how dependent many of us have become on our smart phones. They’re with us every hour of the day….and in fact, some people (mostly millenials and Gen-Xers) sleep with their phones. You can’t have a meal at a restaurant, go shopping, or walk…

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Google Hangouts Used in Creative Way

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Toyota has launched a creative way to use Google Hangouts to build their brand. Not that brand recognition is necessary for the #1 car manufacturer in the world. But I’ll bet this helps sell more Corollas. Toyota has taken hangouts to a new level making car…

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Empathic Pricing Helps Consumers Cope

By Jeri Denniston, Chief Marketing Strategist, Denner Group International  March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…

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Three Success Factors Affect Innovation

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International    5/17/2012 Takeaways: Following the three key success factors of finding opportunities, mobilizing support for them, and seizing those opportunities, organizations stay open to change and create a culture of innovation. In their book, Seeing David in the Stone, James B. and Joseph E. Swartz identify…