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Email Marketing Tips to Manage Your Emails

To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…

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Vocational Training Teaches Entrepreneurship

If Congressional Bill H.R. 610 is about dismantling the public school system, vocational training is an answer to ensure all youth get an equal education. It may not be focused on reading, writing and ‘rithmatic exclusively, but this movement is teaching youths real world skills to build a future for themselves. Across the U.S., a growing…

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Thinking differently produces new possibilities

Looking for inspiration recently, I turned to one of my favorite books, The Art of Possibility. Opening it up I came to a story about thinking differently. It was written by a health system’s Vice President who attended a presentation one of the authors, Boston Philharmonic Symphony Conductor Benjamin Zander, made to his company. The…

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Cultural Awareness Often Overlooked

Cultural awareness is often overlooked despite the drive toward building a multi-racial workforce. The focus on culture often does not address ethnicity. More and more both organizational culture and ethnic culture are intertwined as companies hire more multicultural staff to better serve their communities. What happens too frequently is that little thought is given to…

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Top Chef Yields Innovative Ideas

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Innovative ideas come from unrelated areas. Chefs stretch their creative thinking to invent unusual and flavorful dishes. Consumer Trend Canvas stimulates innovative solutions. As I watched a recent TV episode of Top Chef, I thought about how two chefs in particular stretched themselves pairing unusual…

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How Does Systems Thinking Improve Organizational Agility?

Systems Thinking offers simplicity, and therefore the possibility for agility both in the development and the implementation of strategies. Looking at an organization as a group of systems within a series of external systems is clearly a good start for creating agile strategies. Further, applying a practiced evaluation of the organization by identifying INPUTS-THROUGHPUTS-OUTPUTS with…

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Strategies and tactics in Tour de France

“I’m a sprinter. It’s my job,” said Mark Cavendish Strategies and tactics. Roles and responsibilities. Mark Cavendish’s response clearly shows he knows his role, when the interviewer asked him how he did. The strategies and tactics of each team change continuously during this 21-day race. The Tour de France, which started on July 2nd, is…

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3 Tips: Making Strategic Planning Agile

Creating and managing change is in the pressure cooker! The 2001 introduction of the “Agile Manifesto” by a consortium of thought leaders of the software development industry has now spilled over into nearly, if not all, aspects of managing organizations of all types. This includes strategic planning. First and foremost, let us accept that Strategic…