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The Alchemist – an Example of Strategic Thinking

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International  4-12-2010 Takeaways: Strategic thinking involves following your personal vision for your life and/or your business. The story of the Alchemist is a perfect example of how to stay true to your vision despite the many challenges that may arise. You may be wondering how the…

Measure Your Business to Know What Works

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   4-12-2010 Takeaways: It’s important to measure your business to know what is and isn’t working. Make sure you measure and quantify the right information. This includes strategic, business and system indicators. Once you’ve developed the vision, mission and values for your business, you need to measure…

A Business Plan That Always Works

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International   4-12-2010 Takeaways: A business plan must describe your passion. It must also address future changes that may alter your business direction and how you will adapt to those changes. Involve your leadership team and key stakeholders in the planning process. Every business needs a plan….

5 Disciplines of the Entrepreneur

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International   4-12-2010 Takeaways: Every Enterprise Leader must have five essential skills that comprise the five disciplines of the entrepreneur:  Concentration, Discrimination, Organization, Innovation and Communication. These help to build a strong enterprise. According to Michael Gerber, author of E-Myth Mastery, there are seven disciplines that a…

Networking with Strategic Intent

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International   4-12-2010 Takeaways: Networking strategically requires a little planning so you have one or more specific outcomes you want to achieve, such as meeting someone in particular. We hear a lot about strategic thinking, but what does it really mean? What does it mean to think…