Writing a Business Plan: Part 1

Do you find crafting a vision statement for your small business or department a challenging exercise? Many clients I work with find this one of the most difficult aspects of writing a business plan. Part of the reason is that it addresses the concept of WHY. Why we are in business and Why our clients or customers choose us rather than our competitors.

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Millennials Will Change the World

Oh to be young again! When I watch Ted Talk videos by Millennials who are smart, confident and know what direction they want to take with their lives, I wish I were 30 years younger to share in that future. WOW! I mean, really, WOW! These young people like Stacey Ferreira have it together. They…

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Strategies and tactics in Tour de France

The strategies and tactics of each team change continuously during this 21-day race. The Tour de France, which started earlier this year on June 30th, is the world’s most grueling bike race. It crosses France, dips into the Pyrenees and then the Alps, before finishing on the Champs-Élysées in Paris. Except this year it finishes in Nice because Paris is hosting the summer Olympics.


Email Marketing Tips to Manage Your Emails

To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…

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Online Marketing: It’s Like Going Down a Rabbit Hole

If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want.


Is Black Friday Obsolete? Why You Need a Holiday Campaign Ready by October

We all know that Black Friday (the day after Thanksgiving) is the hottest shopping day of the year. But did you know that more than half of shoppers do their holiday shopping in October or earlier? If you wait until November to launch your holiday campaign, you may miss a large majority of shoppers.

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Change Can be Challenging for Some

Every project you take on, regardless of size or scope, creates a change in the status quo. That kicks off several stages of change that result in a series of predictable emotions and behaviors.

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Is Email Marketing Dead? How AI is Revolutionizing Multi-Channel Marketing

Email marketing is still important according to blog articles I’ve read by sources such as porchgroupmedia.com, mailmunch.com, and Hubspot.com. Today, AI is integrated into almost every platform, changing how we create and share content across multiple platforms. Multi-channel marketing as it’s called, is an important trend in today’s marketing strategy. That means sharing content you…

Maximize Your Potential: Build a Sustainable Growth Blueprint

As a small business owner, you may be so caught up in the day-to-day operations of your company that you haven’t had the time or the inclination to create a formal business plan for growth. A business plan is your personalized growth blueprint.

While it’s understandable that you’re focused on keeping your business afloat and managing the daily challenges, having a solid plan for growth is essential for the long-term success of your business.


How to Build an Amazing Culture in an Organization of Any Size

According to Sinek, the WHY relates to an organization’s or a leader’s values and purpose. If a leader can articulate their purpose and values, others who believe in those values and purpose will support them and join them. This creates a strong culture where everyone is working towards the same higher purpose. People are excited to come to work and customers go out of their way to buy that company’s products and services.