Writing A Business Plan – Part 3
Think of your strategies and actions as the tasks you need to achieve by a certain date to complete an objective. These connect the dots between where you are today and the future goals you want to achieve.
Think of your strategies and actions as the tasks you need to achieve by a certain date to complete an objective. These connect the dots between where you are today and the future goals you want to achieve.
Once you have created your Vision and Mission statements, it’s time to set your future objectives. These are the goals or targets you want to reach at some future date, usually in 3-5 years. For a small business, you may create goals/objectives with shorter time horizons, say 6 months, 12 months, and 24 months.
Do you find crafting a vision statement for your small business or department a challenging exercise? Many clients I work with find this one of the most difficult aspects of writing a business plan. Part of the reason is that it addresses the concept of WHY. Why we are in business and Why our clients or customers choose us rather than our competitors.
Oh to be young again! When I watch Ted Talk videos by Millennials who are smart, confident and know what direction they want to take with their lives, I wish I were 30 years younger to share in that future. WOW! I mean, really, WOW! These young people like Stacey Ferreira have it together. They…
The strategies and tactics of each team change continuously during this 21-day race. The Tour de France, which started earlier this year on June 30th, is the world’s most grueling bike race. It crosses France, dips into the Pyrenees and then the Alps, before finishing on the Champs-Élysées in Paris. Except this year it finishes in Nice because Paris is hosting the summer Olympics.
To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…
If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want.
We all know that Black Friday (the day after Thanksgiving) is the hottest shopping day of the year. But did you know that more than half of shoppers do their holiday shopping in October or earlier? If you wait until November to launch your holiday campaign, you may miss a large majority of shoppers.
Every project you take on, regardless of size or scope, creates a change in the status quo. That kicks off several stages of change that result in a series of predictable emotions and behaviors.
Email marketing is still important according to blog articles I’ve read by sources such as porchgroupmedia.com, mailmunch.com, and Hubspot.com. Today, AI is integrated into almost every platform, changing how we create and share content across multiple platforms. Multi-channel marketing as it’s called, is an important trend in today’s marketing strategy. That means sharing content you…