By Jeri Denniston, Chief Marketing Strategist, Denner Group International Toyota has launched a creative way to use Google Hangouts to build their brand. Not that brand recognition is necessary for the #1 car manufacturer in the world. But I’ll bet this helps sell more Corollas. Toyota has taken hangouts to a new level making car…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International A friend shared a link to a survey about workplace productivity killers, posted on The Employer Handbook, published by Eric B. Meyer, Esquire. The survey pointed out that web surfing and social media were considered two of the top culprits after cell phones and texting and…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International April 2014 Takeaways: Leadership skills are enhanced when strategic and systems thinking is applied. Ender Wiggins demonstrates that by thinking as his enemy would he is able to outsmart his opponents. He uses strategy rather than tactics keeping the end goal in mind. Have you seen…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International April 2014 Takeaways: Improve your strategic thinking to stay on top of your game. Surround yourself with people who think differently in order to broaden your perspective. It’s easy to get lost in routine and forget about constantly improving your game. One of the ways to…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International April 2014 Takeaways: innovation comes from many sources. Analyzing consumer trends and even trends in other industries can stimulate new ideas and hone creative thinking skills. Innovative thinking comes from many sources – following trends and using some creative questioning to analyze them is one…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 19, 2014 Takeaways: Social media is different from social networking. Social media are the tools you use to communicate online. Social networking is the content you share to inform and communicate with your target audience. What is Social media? How is it different from social…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 19, 2014 Takeaways: Mindfulness is a method for being aware of the constant chatter in your brain so you can begin to turn off the negative thinking and substitute more positive thoughts. An excellent article in the Wall Street Journal called Conquering Fear that discusses…
Eric A. Denniston, Denner Group International January 30, 2014 Takeaways: A strategic planning career defined. A possible career path to plan for. What size organizations to seek work in. Valuable certifications to obtain and keep. Are you already planning to have a career, or switch your career in the direction of Strategic Planning? Make sure…
Jeri Denniston, Denner Group International January 29, 2014 Takeaways: Google Glass eyeglass frames trending towards fashion statement, making wearing glasses a popular trend for personal expression. Wearable connectivity is the future. Google’s latest innovation, Google Glass, may have unintended consequences. I foresee mainstream people adopting glasses as a fashion statement and for personal expression, not…
