By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 6-26-2012 Takeaways: More men think women C-suite managers make a positive difference in a company’s financial success. Yet 80% of companies surveyed have not made gender diversity a strategic issue. Larger companies are more likely to take action to achieve gender diversity than smaller ones…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 6-16-2011 Takeaways: Social networking mini-breaks help relieve boredom, increase productivity, and encourage team building. According to a 2010 study by Brent Coker, “Workplace Internet Leisure Browsing,” workers who social surf up to 20% of their total workweek actually increase their productivity 12%. These mini-breaks from…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 5/17/2012 Takeaways: Following the three key success factors of finding opportunities, mobilizing support for them, and seizing those opportunities, organizations stay open to change and create a culture of innovation. In their book, Seeing David in the Stone, James B. and Joseph E. Swartz identify…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 5/17/2012 Takeaways: Two strategies are key to ensuring entrepreneurs and business owners are successful. They are Mindset and Systems Strategies. Having the right mindset helps to set the vision and purpose of the business. Setting up and following the right systems ensures the needed actions…
By Jeri T Dennston, Chief Marketing Strategist, Denner Group International 11/8/2012 Takeaways: Understanding the rules of the game and making the game fun for everyone encourages staff participation, buy-in, and stay-in. Bosses have to play the game, too. This is part 3 of my review of some concepts Michael Gerber shares in his book, The…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 11/19/2011 Takeaways: Changing people’s actions requires changing how they identify with the change. This can be done using the identity or the consequences model. The St. Lucia parrot has a vivid turquoise blue face, lime green wings and a beautiful red shield on its breast….
By Jeri Denniston, Chief Marketing Strategist, Denner Group International 11/18/2011 Takeaways: Right-brain thinking is increasingly required as the world moves from the information age into the conceptual age. The world is transitioning from the information age to the conceptual age. This means that left brain (predominantly analytical) thinking alone is no longer sufficient by itself…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 11-18-2012 Takeaways: Communication is critical when executing strategy and getting everyone to play the exemplary customer service game. Prior articles have focused on the Management Game the Venetia hotel (described by Michael Gerber in his book, The E-Myth) established to keep employees engaged in providing…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 11-8-2012 Takeaways: Think of fun, creative ways to engage your staff. Turn your strategic management system into a game everyone wants to play. It’s critical that the boss both communicate AND model the behavior he/she expects of everyone else. In August, I related a story…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 8-24-2012 Takeaways: Michael Gerber relates an example about customer service and strategic management – focused on pleasing the customer. Ask questions and listen to the customer. Then take action to serve the customer and anticipate his/her needs. I’ve been re-reading The E-Myth by Michael…
