By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Millennials are driving new trends in management and productive work space. Companies are downsizing into open space environments and flexible work schedules enabling staff to work from anywhere at any time in collaborative, bee hive types of space. Much has been written lately about the…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Innovation is about unleashing the creativity at the bottom to encourage truly innovative ideas and solutions. Rethink leadership roles as those of connectors, social architects and aggregators of ideas. Act your way to the future rather than plan. Linda Hill, Management Professor at Harvard Business…
Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeways: Employee engagement is still lacking in organizations. Job satisfaction numbers have not changed much since 2010. More than 85% are actively disengaged and have no passion for their jobs. In 2010 I published an article (Employee Satisfaction a Critical Component of Success) about how employee satisfaction…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Engaging volunteers through social media offers many opportunities to motivate and inspire volunteers to support your organization. Focus on their interests and skill sets to design activities that will engage them more. Last year I wrote a short article about Ten Ways to Engage Staff…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Being mindful of what you say and do leads to better communication and clarity of thought and actions. Mindfulness is similar to following the Five Agreements, which help you focus on being present in the moment and being conscious of the words you use to…
Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Many social media apps exist to make content sharing easy. Choose the right ones for you to stay connected with your audience and enhance customer engagement with your brand. Are you using any of the smart phone apps to post while on the go? There probably…
Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Consistent branding is important so your target audience recognizes you across all promotional platforms. Centralized control of the brand becomes more important as organizations grow in size. I tell this story frequently when teaching students about the importance of Branding consistency across all marketing and social…
By Eric Denniston, Managing Director, Denner Group International Takeaways: Review of ten trends for managing change in a practical context. Think more clearly about the impact of the trends. Consider if any external help can improve your performance. Refocus on the speed of change and the need for greater agility in adapting to changes. While…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Social media is evolving rapidly. Organic Facebook posts are disappearing in order to reach wider target audiences. New tools are being developed to give marketers better insight and tracking of their social networking interactions. Social everything is the new normal – from ecommerce, to payment…
By Jeri Denniston, Marketing Strategist, Denner Group International Takeaways: Technology has changed the landscape of consumer behavior, causing us to re-think consumer demographic behavior models about how different generations behave. Four factors have come together to influence consumer behavior, according to trendwatching.com. According to the November 2014 Trendwatching.com update, several trends have come together recently…
