Email marketing is still important according to blog articles I’ve read by sources such as porchgroupmedia.com, mailmunch.com, and Hubspot.com. Today, AI is integrated into almost every platform, changing how we create and share content across multiple platforms. Multi-channel marketing as it’s called, is an important trend in today’s marketing strategy. That means sharing content you…
As a small business owner, you may be so caught up in the day-to-day operations of your company that you haven’t had the time or the inclination to create a formal business plan for growth. A business plan is your personalized growth blueprint.
While it’s understandable that you’re focused on keeping your business afloat and managing the daily challenges, having a solid plan for growth is essential for the long-term success of your business.
According to Sinek, the WHY relates to an organization’s or a leader’s values and purpose. If a leader can articulate their purpose and values, others who believe in those values and purpose will support them and join them. This creates a strong culture where everyone is working towards the same higher purpose. People are excited to come to work and customers go out of their way to buy that company’s products and services.
Two prime ministers are sitting in a room discussing affairs of state. Suddenly a man bursts in, apoplectic with fury, shouting and stamping and banging his fist on the desk. The resident prime minister admonishes him: “Peter,” he says, “Kindly remember Rule Number 6,” whereupon Peter is instantly restored to complete calm, apologizes, and withdraws….
If Congressional Bill H.R. 610 is about dismantling the public school system, vocational training is an answer to ensure all youth get an equal education. It may not be focused on reading, writing and ‘rithmatic exclusively, but this movement is teaching youths real world skills to build a future for themselves. Across the U.S., a growing…
Rapid growth causes overwhelm, especially for small business owners who haven’t taken the time to plan in advance. They set up their business and start the marketing without any road map for growth. Then as new business opportunities come their way, they step up to meet that demand, until one day they realize they have no…
Earlier this morning I was doing some inner reflections for the New Year on this 3rd day of January. In the process, I read the lines of a song which I have posted on my office wall. They were sent out by a friend to all her friends as a reminder that life is short….
What if everyone gets an A? Is it possible? What if every member of Congress and the new president and vice president were given an A? That means they start with a clean slate and have already earned the highest grade the public gives them. The caveat: Within the first two weeks of taking office, each…
“We keep looking so hard in life for the ‘specific message’, and yet we are blinded to the fact that the message is all around us and within us all the time. We just have to stop demanding that it be on OUR terms or conditions, and instead open ourselves to the possibility that what we seek may be in front of us all the time.”
Cultural awareness is often overlooked despite the drive toward building a multi-racial workforce. The focus on culture often does not address ethnicity. More and more both organizational culture and ethnic culture are intertwined as companies hire more multicultural staff to better serve their communities. What happens too frequently is that little thought is given to…
