By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 8-24-2012 Takeaways: Michael Gerber relates an example about customer service and strategic management – focused on pleasing the customer. Ask questions and listen to the customer. Then take action to serve the customer and anticipate his/her needs. I’ve been re-reading The E-Myth by Michael…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 10/4/2011 Takeaways: It’s important to include HR in the planning process to engineer success up front. Doing so makes it possible for them to address the people issues when it comes time to implement the key strategies. Many HR professionals have to learn to be…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 8-8-2011 Takeaways: Sometimes, it’s hard to be the boss. There are certain things a boss should never say. You can’t share everything, even with family and friends. It can cause confusion or jeopardize your reputation in your staff’s eyes. Sometimes it’s hard to be the…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 6-8-2012 Takeaways: Not listening to customers, fewer new products, and bottom line challenges are three business warning signs your company needs an overhaul. It’s time to take action. It’s easy to get complacent when times are good. Your business is growing. You’re attracting new customers….
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 12-11-2011 Mulit-millionaire Mike Dillard has been studying the economic situation for several years, learning how to safeguard his family’s financial future. This video reviews the past year (2011) and predicts what’s ahead for us in 2012. If you want to position yourself well to preserve…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Change is one of many games we humans play. Games have similar characteristics, including purpose, rules, time boundaries, spatial parameters, roles, and prizes. In his book, Leading at the Edge of Chaos: How to Create the Nimble Organization, Daryl R. Connor describes change management…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 4-28-2012 Takeaways: Pinterest is equivalent to virtual window shopping. It’s the fastest-growing social media site on the web, driving more traffic than Facebook and YouTube combined. A quote by Industrial designer Paavani Bishnoi in the article, Why Women are Pinterested, Daily News & Analysis, caught…
Jeri Denniston, Social Media Team Co-founder and Chair, received one of the first Janice Laureen Outstanding Service Awards from the Association for Strategic Planning at the annual conference in Atlanta, GA, April 22-24, 2013. Alan Leeds made the nomination and the presentation before a group of more than 200 participants. “I am thrilled and honored…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 4-10-2013 Takeaways: Mobile marketing is more than just sending text messages. It incorporates a variety of tools to engage consumers and attract them to your store, blog, or website. Mobile marketing is truly the next frontier for online marketing. More than sending text messages…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 3-12-1013 Takeaways: This is the age of the untethered consumer. Mobile marketing is the new way to reach highly mobile consumers in a very personal way. Mobile marketing is replacing traditional marketing and even online web marketing. This is the age of the untethered consumer,…
