Time to re-think demographic models
By Jeri Denniston, Marketing Strategist, Denner Group International Takeaways: Technology has changed the landscape of consumer behavior, causing us to re-think consumer demographic behavior models about how different generations behave. Four factors have come together to influence consumer behavior, according to trendwatching.com. According to the November 2014 Trendwatching.com update, several trends have come together recently…