To professional email marketing people the tips I’m about to share will seem, well, “duh, who doesn’t know that?” I find many clients who aren’t very techy tend to make some simple mistakes when creating and managing their email marketing systems. If you send a lot of emails, managing your sent emails, drafts and templates can…
If you’re looking to learn about social media and online marketing, you’ll find there are plenty of courses to choose from. Many focus on specific aspects of social media or online marketing so you can pick and choose the courses you want.
We all know that Black Friday (the day after Thanksgiving) is the hottest shopping day of the year. But did you know that more than half of shoppers do their holiday shopping in October or earlier? If you wait until November to launch your holiday campaign, you may miss a large majority of shoppers.
Email marketing is still important according to blog articles I’ve read by sources such as porchgroupmedia.com, mailmunch.com, and Hubspot.com. Today, AI is integrated into almost every platform, changing how we create and share content across multiple platforms. Multi-channel marketing as it’s called, is an important trend in today’s marketing strategy. That means sharing content you…
The answer is Yes, you can! The question is, can you use the Agile Decision Making Framework for anything besides strategic planning? The beauty of the Agile Decision Making Framework is that it can be applied to any type of project – even marketing and social media planning. The framework helps you focus your thinking…
We all are pressed for time. After all, we have our businesses and consulting practices to run and clients to support. So where do you find time to write a blog? And why should you blog anyway? One reason is to stay top of mind with prospects and customers. Blogs are one of the most…
By Jeri Denniston, Chief Marketing Strategist We know story-telling is a powerful way to spread your message. Making stories memorable and compelling is the key. Have you ever sat at your computer looking at a blank Word document and asked yourself, “What now? Where do I start?” You have a message to share, but you…
Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Consistent branding is important so your target audience recognizes you across all promotional platforms. Centralized control of the brand becomes more important as organizations grow in size. I tell this story frequently when teaching students about the importance of Branding consistency across all marketing and social…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…
By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Social networking is most popular among adult internet users. Those who use social networks are most likely to shop online. Facebook users have a high trust level. Social ties are stronger among social networking users than those who don’t use social networks. A May 2013…
