A Lesson in Change – Saving the St. Lucia Parrot
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 11/19/2011 Takeaways: Changing people’s actions requires changing how they identify with the change. This can be done using the identity or the consequences model. The St. Lucia parrot has a vivid turquoise blue face, lime green wings and a beautiful red shield on its breast….