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A Lesson in Change – Saving the St. Lucia Parrot

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International¬†¬† 11/19/2011 Takeaways: Changing people’s actions requires changing how they identify with the change. This can be done using the identity or the consequences model. The St. Lucia parrot has a vivid turquoise blue face, lime green wings and a¬† beautiful red shield on its breast….