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Engaging Volunteers Through Social Media

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Engaging volunteers through social media offers many opportunities to motivate and inspire volunteers to support your organization. Focus on their interests and skill sets to design activities that will engage them more. Last year I wrote a short article about Ten Ways to Engage Staff…

Social media apps make sharing easy
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Social Media Apps Make Sharing Easy

ByJeri Denniston

Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Many social media apps exist to make content sharing easy.  Choose the right ones for you to stay connected with your audience and enhance customer engagement with your brand. Are you using any of the smart phone apps to post while on the go? There probably…

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5 Social Media Trends Affecting Business in 2015

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Social media is evolving rapidly. Organic Facebook posts are disappearing in order to reach wider target audiences. New tools are being developed to give marketers better insight and tracking of their social networking interactions. Social everything is the new normal – from ecommerce, to payment…

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Google Hangouts Used in Creative Way

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Toyota has launched a creative way to use Google Hangouts to build their brand. Not that brand recognition is necessary for the #1 car manufacturer in the world. But I’ll bet this helps sell more Corollas. Toyota has taken hangouts to a new level making car…

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Social Media vs. Social Networking

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   March 19, 2014 Takeaways: Social media is different from social networking. Social media are the tools you use to communicate online. Social networking is the content you share to inform and communicate with your target audience. What is Social media? How is it different from social…

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Social Networking High Among Internet Users

ByJeri Denniston

By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Social networking is most popular among adult internet users. Those who use social networks are most likely to shop online. Facebook users have a high trust level. Social ties are stronger among social networking users than those who don’t use social networks. A May 2013…

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Facebook’s Graph Search rolls out today

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   July 8, 2013 Takeaways: The Facebook graph search tool is opened up to everyone today. If you aren’t familiar with it, it’s Facebook’s entry into the search arena. Change your privacy settings before you use the tool. Facebook opens up its new graph search tool to…

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Instagram Adds Video

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   6/2013 Takeaways: Instagram, a photo sharing app available for iPhone and Android, recently rolled out the addition of video. No surprise. Since Facebook purchased the company last year for $1 billion, and already offers video uploads, it’s only natural that feature would be added to Instagram….

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Social Networking Pros and Cons

ByJeri Denniston

 By Jeri T Denniston, Chief Marketing Strategist, Denner Group International    6-16-2011 Takeaways:  Social networking mini-breaks help relieve boredom, increase productivity, and encourage team building. According to a 2010 study by Brent Coker, “Workplace Internet Leisure Browsing,” workers who social surf up to 20% of their total workweek actually increase their productivity 12%.  These mini-breaks from…