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Empathic Pricing Helps Consumers Cope

By Jeri Denniston, Chief Marketing Strategist, Denner Group International  March 20, 2014 Takeaways: Latin American consumers are tired of just getting discounts. They want to know that companies understand and care about the challenges they face. The trends in these countries are applicable globally. Latin American consumers (in Central and South America) are feeling the…

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Mindfulness – a way to conquer fear and self-doubt

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   March 19, 2014 Takeaways: Mindfulness is a method for being aware of the constant chatter in your brain so you can begin to turn off the negative thinking and substitute more positive thoughts. An excellent article in the Wall Street Journal called Conquering Fear that discusses…

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Right-Brain Thinking Increasingly Needed

By Jeri Denniston, Chief Marketing Strategist, Denner Group International  11/18/2011 Takeaways: Right-brain thinking is increasingly required as the world moves from the information age into the conceptual age. The world is transitioning from the information age to the conceptual age. This means that left brain (predominantly analytical) thinking alone is no longer sufficient by itself…