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Engaging Volunteers Through Social Media

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Engaging volunteers through social media offers many opportunities to motivate and inspire volunteers to support your organization. Focus on their interests and skill sets to design activities that will engage them more. Last year I wrote a short article about Ten Ways to Engage Staff…

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5 Social Media Trends Affecting Business in 2015

ByJeri Denniston

By Jeri Denniston, Chief Marketing Strategist, Denner Group International Takeaways: Social media is evolving rapidly. Organic Facebook posts are disappearing in order to reach wider target audiences. New tools are being developed to give marketers better insight and tracking of their social networking interactions. Social everything is the new normal – from ecommerce, to payment…

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Change is difficult

ByJeri Denniston

By Jeri Denniston, Denner Group International November 12,2014 I’m reading A World Gone Social by Ted Coiné and Michael Babbit, and it grabs you in the first few pages. Right at the start the authors give several examples of how social media is creating a sea change in how companies operate. It has caused major…

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Social Networking High Among Internet Users

ByJeri Denniston

By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Social networking is most popular among adult internet users. Those who use social networks are most likely to shop online. Facebook users have a high trust level. Social ties are stronger among social networking users than those who don’t use social networks. A May 2013…