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Understanding the Rules of the Game

ByJeri Denniston

By Jeri T Dennston, Chief Marketing Strategist, Denner Group International   11/8/2012 Takeaways: Understanding the rules of the game and making the game fun for everyone encourages staff participation, buy-in, and stay-in. Bosses have to play the game, too. This is part 3 of my review of some concepts Michael Gerber shares in his book, The…

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Customer Service Explained: Match, Mint, Coffee

ByJeri Denniston

By Jeri T Denniston, Chief Marketing Strategist, Denner Group International   8-24-2012 Takeaways: Michael Gerber relates an example about customer service and strategic management – focused on pleasing the customer. Ask questions and listen to the customer. Then take action to serve the customer and anticipate his/her needs.  I’ve been re-reading The E-Myth by Michael…