By Jeri Denniston, Chief Marketing Strategist, Denner Group International March 19, 2014 Takeaways: Social media is different from social networking. Social media are the tools you use to communicate online. Social networking is the content you share to inform and communicate with your target audience. What is Social media? How is it different from social…
By Jeri Denniston, Denner Group International, November 11, 2013 Takeaways: Social networking is most popular among adult internet users. Those who use social networks are most likely to shop online. Facebook users have a high trust level. Social ties are stronger among social networking users than those who don’t use social networks. A May 2013…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International July 8, 2013 Takeaways: Measuring influence is not as easy as it seems. It’s possible to game the system by being more active, but this doesn’t mean you have an influential voice. Audience engagement is a better measure, but that has its own set of challenges….
By Jeri Denniston, Chief Marketing Strategist, Denner Group International July 8, 2013 Takeaways: The Facebook graph search tool is opened up to everyone today. If you aren’t familiar with it, it’s Facebook’s entry into the search arena. Change your privacy settings before you use the tool. Facebook opens up its new graph search tool to…
By Jeri Denniston, Chief Marketing Strategist, Denner Group International 6/2013 Takeaways: Instagram, a photo sharing app available for iPhone and Android, recently rolled out the addition of video. No surprise. Since Facebook purchased the company last year for $1 billion, and already offers video uploads, it’s only natural that feature would be added to Instagram….
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 6-16-2011 Takeaways: Social networking mini-breaks help relieve boredom, increase productivity, and encourage team building. According to a 2010 study by Brent Coker, “Workplace Internet Leisure Browsing,” workers who social surf up to 20% of their total workweek actually increase their productivity 12%. These mini-breaks from…
By Jeri T Denniston, Chief Marketing Strategist, Denner Group International 4-28-2012 Takeaways: Pinterest is equivalent to virtual window shopping. It’s the fastest-growing social media site on the web, driving more traffic than Facebook and YouTube combined. A quote by Industrial designer Paavani Bishnoi in the article, Why Women are Pinterested, Daily News & Analysis, caught…
