How to Build an Amazing Culture in an Organization of Any Size
According to Sinek, the WHY relates to an organization’s or a leader’s values and purpose. If a leader can articulate their purpose and values, others who believe in those values and purpose will support them and join them. This creates a strong culture where everyone is working towards the same higher purpose. People are excited to come to work and customers go out of their way to buy that company’s products and services.
