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Measuring influence is a challenging affair

By Jeri Denniston, Chief Marketing Strategist, Denner Group International¬†¬†¬† July 8, 2013 Takeaways: Measuring influence is not as easy as it seems. It’s possible to game the system by being more active, but this doesn’t mean you have an influential voice. Audience engagement is a better measure, but that has its own set of challenges….